Join a group of marketing and media thought leaders at a free breakfast panel discussion on December 9th presented by the NYU Graduate Program in Graphic Communications Management and Technology and the Institute for Sustainable Communication's HOPENHAGEN ECO360 Scholarship Initiative, with generous support from Domtar and Hewlett-Packard. (Coffee, tea, bagels and fruit will be served.)

• You may think digital media is greener than print media, but do you know the true footprint of your pages and pixels?
   
• You may know what "Greenwash" is, but do you know what "Grey-Wash" or "Tree-Wash" are? 
   
• You may know where Copenhagen is, but do you know what the COP15 Summit is and what it could mean to advertising, marketing, publishing, media and communication professionals?

This event will address these topics and the steps that marketers and their supply chain partners can take to reduce the carbon footprint and environmental impacts of direct mail, email and other communication media.

Moderator:

Don Carli
Senior Research Fellow
The Institute for Sustainable Communication

Panelists:

Shari Aaron
CEO
Climb The Green Ladder
Co-author of the book "Climb The Green Ladder"

TJ Young
Print Production Director
Edelman US Creative

Cheryl Kahanec
Executive Vice President
eSA Solutions for Sandy Alexander

David Podmayersky
Director of Sustainability
EarthColor

Over the next two weeks the UN Climate Change Summit (COP15) is also taking place in Copenhagen where over 100 world leaders and representatives from 192 countries will shape a new global climate treaty reducing greenhouse gas emissions and agree on measures to curb deforestation and degradation of the world's forests.

These topics are particularly relevant to marketers and graphic comunication professionals in that papermaking, printing, and mail distribution, as well as the IT infrastructure required for email and digital media distribution, employ hundreds of billions of kilowatt hours of energy per year. They also emit billions of pounds of greenhouse gases, and they are dependent on a sustainable supply of tree fiber and other resources. As a result, the impacts that marketing and media decisions have on the world's carbon footprint, forests and natural resources cannot be ignored.

If you are interested in answers to these questions, and would like to participate in a lively discussion with knowledgeable professionals, be sure to save the date and join us in person…  or online via uStream and twitter: 

http://www.ustream.tv/channel/nyu-cop15

Some of the key questions to be addressed include:

• How are leading consumer brands addressing climate change… or not, and why?
   
• How and when are the actions being taken in Copenhagen likely to impact the choices brands make about print and digital media?


• How big are the carbon footprints of print and digital media and how can they be determined and reduced?
  
  
• How are print service providers and their supply chain partners responding to climate change, calls for carbon disclosure and demands for transparency?
  
  
• What habits of mind, knowledge and experience should marketing and graphic communication professionals be developing?

Program:

Networking: 8:30- 9:00

Coffee, Tea, Bagels & Fruit

Introductions & Context: 9:00 - 9:50

Prior to the panel discussion, Don Carli, ISC Senior Research Fellow, will provide an overview of the issues being negotiated by world leaders at the COP15 Summit with reports from World Wildlife Fund video crews on the ground in Copenhagen, and reports from the OneClimate ÇOP15 event in Second Life.

Lewis Fix, Vice-President, Brand Management and Sustainable Product Development of Domtar and Scott Canonico, Manager, Environmental Strategy, Imaging and Printing Group of HP will present brief overviews of key trends and issues related to climate change and sustainability in the fields of forestry, papermaking, printing and IT

Netwoking Break: 9:50 - 10:00

Panel Discussion with Q&A: 10:00-11:15

Don Carli will moderate a discussion, and take questions from the audience in the room and via twitter to address:

• The changing needs and priorities of brand leaders who are being called upon to take climate action. 
  
  
• Steps that marketing communication professionals and their suppliers are taking to address sustainability and reduce the carbon risk associated with their print and digital media supply chains.

If you can't make it in person, please tell your colleagues about it, and tune into our live uStream.tv feed and tweet your questions & comments. http://www.ustream.tv/channel/nyu-cop15